Crowdsourcing a bird
Oct 1st, 2008No Comments
We are about to crowdsource the new identity and website for several ABIRD divisions.
BrandYourBrand will manage the process and select the experts to review the results.
The crowdsourcing principle may be unique to the business ABIRD is working in, but fits seamlessly to our values and ambitions.
Steps we are about to take:
- Define a new strategy
- Write an excellent briefing that make our partners understand our business
Developcrowdsource several innovative and creative conceptsTestcrowdsource them with our own organization, customers, friends and experts.- Build quality and smart solutions
- Introduce them – step by step -to our existing and new customers
- Make stuff happen and get things going
Evaluatecrowdsource the great results.

